With its award-winning, first-of-its-kind Critical Illness product, BCS offers support for severe mental illness and encourages others to do the same. [CHICAGO, May 18, 2022] — Mental health is an incredibly important part of overall health. During the month of May, also known as Mental Health Awareness Month, BCS joins organizations across the nation to advocate for and encourage the insurance industry to establish policies and products that support mental illness. This year’s Mental Health Awareness Month theme is Together for Mental Health (#Together4MH), and BCS wishes to amplify the message that mental health support is critical, and should be an important component of voluntary benefit options. With its award-winning, first-of-its-kind Critical Illness coverage, BCS is proud to be at the forefront of a movement that sees other insurance carriers recognizing that severe mental health disorders as critical illnesses. “BCS has long been focused on innovations that can support our customers, with the ultimate goal of being force for good in the industry,” said Chris Bailey, Senior Vice President, Sales & Market Development. “We hope that by sharing our story [with EssentialCare Critical Illness], we can encourage others across the industry to implement similar policies, and improve access and quality of care for the many Americans suffering from these symptoms.” EssentialCare Critical Illness is a first-of-its-kind product that deems severe mental health crises as critical illnesses and offers a lump-sum payout to help those suffering get the care and support they need. For more information about Mental Health Awareness Month, visit the National Alliance on Mental Illness at nami.org. For more information about BCS and EssentialCare Critical Illness, visit bcsf.com.