BlueChip Benefits Program for BCBS Plans, Employees, and Members

BlueChip Benefits Program

For more than 70 years, BCS Financial has served Blue Cross Blue Shield Plans by delivering innovative insurance and reinsurance solutions that help them strengthen their market leadership positions. In recent years, we have expanded our market offerings and want to continue to highlight to our Blue owners the resources available to them, their employees, and members. 

The widened generational age range that exists in today’s workforce has significantly increased demand for employee benefit personalization. Enter The BlueChip Benefits program – a comprehensive suite of benefit solutions designed to meet a wide range of employee needs. BCS, LifeSecure, and GeoBlue® are Blue-owned organizations that have partnered together to offer these product opportunities for Blue Plans, including:

Group Universal Life, available via BCS through 4 Ever Life Insurance Company: Life insurance and investment/savings program for Blue Plan employees and their families with no additional benefit costs to Plan to sponsor. It combines future life insurance protection with a tax-deferred investment feature that can be used today!

Long Term Care Insurance, available through LifeSecure: An important part of a solid retirement plan, Long Term Care helps covered employees and spouses pay for care when they can no longer live independently. It provides benefits when assistance is needed with basic activities of daily living.

Global Travel Companion, available through GeoBlue: Provides comprehensive international health coverage for Blue employees and their dependents, whenever they travel outside the U.S. for any reason.

Group and Individual Voluntary Benefits, available through BCS and LifeSecure: Personalized and affordable Accident, Critical Illness, & Hospital Indemnity solutions that protect the financial well-being of your employees. Best-in-class administration and simplified claims process and flexible enrollment, payment, and group onboarding.

For more information on any of the BlueChip products, please reach out to your BCS sales rep or Kendal Sasso at

*The above products are available to Blue Plans. For questions or more information on non-Blue products, please reach out to Kendal Sasso, Field Marketing Manager,